Media Institutions.

Media institution is a company that owns or distributes other companies involved in television, park theme, radio, publishing, motion pictures...

Institutional terminology

• Convergence; two or more types of media coming together.

• Synergy; two companies working together to promote related product.

• Conglomerate; a 'parent' company that own a range of small companies.

• Subsidiary; smaller companies owned by a 'parent' company.

• Oligopoly; when a market is owned by small companies.

• Division; when a company, business, organization is divided.

• Horizontal integration; when a media company owns different businesses in the same sector of the industry.

• Vertical integration; a single company which can control production and supply of a product.

Examples?

Walt Disney Company conglomerate.

The Walt Disney Company is the second largest media conglomerate in the world.

The company is best known for the products of its film studio, Walt Disney Studios, which is today one of the largest and best-known studios in American cinema. Disney's other three main divisions are Walt Disney Parks and Resorts, Disney Media Networks, and Disney Consumer Products and Interactive Media. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and Freeform; publishing, merchandising, music, and theatre divisions; and owns and licenses 14 theme parks around the world.

Disney is a mix of family values and equality for all. Its mission statement is "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

National Geographic

Nat Geo is the American digital cable and satellite television channel that is owned by National Geographic Partners, but majority-owned by 21st Century Fox.

The channel features documentaries with factual content involving nature, science, culture, and history.

"Our efforts are focused on:

• Our Human Story: Exploring where we came from, how we live today and where we may find ourselves tomorrow; • Critical Species: Revealing, celebrating and helping protect the diverse creatures that share our world; • Our Living Planet: Understanding the intricate and interconnected systems of our changing world; • New Frontiers: Searching for the “new” and the “next” — using the latest technology and science to visit places no one has ever been and find answers no one has ever found."

flickr

Flickr is an image and video hosting website and web services suite that was created by Ludicorp in 2004 and acquired by Yahoo on March 20, 2005.

I will probably use the Nat Geo and Flickr as guidance for my logo, the first one because is about documentaries and the second is because it is about pictures.